Cerini opened his first salon on M.T. de Alvear street back in 1990, and early on it became a trademark for trends in color, haircuts and hairstyles.
The credentials of the hair salon, uninterruptedly run by Claudio Cerini, includes some of the most iconic changes in Argentine fashion, such as the haircuts of Carolina Peleritti and Deborah de Corral.
From then on to the present, Cerini has welcomed celebrities from all areas —musicians, actresses, actors, top models and personalities of fashion and art, who trust the customized style that is the DNA of the hairdresser’s.
ADN (DNA) speaks about our identity.
Who we are, what defines us.
Hair, with its versatile nature, becomes the element that carries our essence to the outside world, aiming to showcase each person’s personality through colors, shapes, and textures. Through it, we define and express ourselves.
With a blend of styles that embraces diversity, this campaign invites you to discover yourself.
DNA is about our identity.
What we are, what identifies us.
Hair becomes the element that shows our essence to the outside world, seeking to portray the personality of each one of us in colors, shapes & textures. It is through it that we define and express ourselves.
With a fusion of styles that embraces diversity, this campaign invites you to discover yourself.
