Cerini opened his first salon on M.T. de Alvear street back in 1990, and early on it became a trademark for trends in color, haircuts and hairstyles.
The credentials of the hair salon, uninterruptedly run by Claudio Cerini, includes some of the most iconic changes in Argentine fashion, such as the haircuts of Carolina Peleritti and Deborah de Corral.
From then on to the present, Cerini has welcomed celebrities from all areas —musicians, actresses, actors, top models and personalities of fashion and art, who trust the customized style that is the DNA of the hairdresser’s.
In late 2018 the Gents Club (Club de Caballeros) was opened, a space exclusively devoted to men, whose face is Leonardo Sbaraglia. This is one among the other exclusive shops located in Belgrano, Martínez and the leading malls in Buenos Aires (Alcorta, Patio Bullrich and Dot). These are all venues characterized by design, good music, comfort and glamor.
Cerini’s philosophy is that each person who arrives at the hair salon should stay forever.